March 2011 heralded the formal launch of 'Jo Loves': the new collection of Jo Malone fragrances.
Piquing the curiosity of the national press and blogosphere alike, the announcement drew several intimate articles on the lifestyle and journey of Jo Malone...
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March 2011 heralded the formal launch of 'Jo Loves': the new collection of Jo Malone fragrances.
Piquing the curiosity of the national press and blogosphere alike, the announcement drew several intimate articles on the lifestyle and journey of Jo Malone during a period of hiatus. The Telegraph declared the 'Return of the Fragrant One', offering a candid interview with the auteur and exploring the kinds of sensitive and personal areas that often inspire novel business ventures. Jo's battle with cancer was represented as a formative period, whilst her Bexleyheath accent was portrayed admiringly, as the kind of thing that personalises a reputable entrepreneur. Her long-standing marriage to Gary (or 'Gazza') was displayed endearingly, and her driving entrepreneurial spirit was given the over-arching credit it deserved as a pivotal facet of her character.
She also apparently has a very good sense of smell.
Vogue and Instyle.co.uk fidgeted eagerly online, speculating on the direct
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