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Mass Society, Mass Culture and Mass Communication Steps towards Defining the Concept of Mass
4 pagine
Pubblicato da
Alexander Decker
New Media and Mass Communication www.
iiste.
org
ISSN 2224-3267 (Paper) ISSN 2224-3275 (Online)
Vol 3, 2012
7
Mass Society, Mass Culture and Mass Communication Steps
towards Defining the Concept of Mass
Amannah, Peace Ireju
Mass...
[Di più]
New Media and Mass Communication www.
iiste.
org
ISSN 2224-3267 (Paper) ISSN 2224-3275 (Online)
Vol 3, 2012
7
Mass Society, Mass Culture and Mass Communication Steps
towards Defining the Concept of Mass
Amannah, Peace Ireju
Mass Communication Department, Rivers State College of Arts and Science
Rumuola, Port Harcourt
Rivers State, Nigeria
Abstract
Communication has been perceived as a vital tool in causing social change and its main characteristics is
dynamism in the society.
Communication is replete with how share ideas, opinions, knowledge and influence
individual attitudes and behaviour in the past.
This study among others takes a wholistic perspective into these
tripartite concepts such as mass society, mass culture and communication.
Also, this paper takes an overview of
the origin of mass and its changes by French German and American sociologists in the early mid-1930s.
It
examines the ideological and analytic connotations of mass in capturing the most general and specific ef
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Tag
behaviour,
collective,
communication,
concept,
culture,
form,
individuals,
issn,
limited,
mass,
masses,
opinions,
people,
public,
social,
society,
takes
