Never Tell a Lie to Investors

© 2012 Apptivo Inc. All rights reserved. Never Tell a Lie to Investors “Price is what you pay. Value is what you get. ” – Warren Buffet In the current economic scenario, small businesses and startups would welcome any financial help they can get. Once... More

© 2012 Apptivo Inc. All rights reserved. Never Tell a Lie to Investors “Price is what you pay. Value is what you get. ” – Warren Buffet In the current economic scenario, small businesses and startups would welcome any financial help they can get. Once they have tapped funds from their friends and family, they may turn to investors who are willing to invest in their business. However, one must keep in mind that investors don’t write blank checks. They will want a detailed business plan and also a way to exit from the business down the line with meaningful profits. You should be thoughtful in your approach towards potential investors because a scattershot approach will turn them off. A point worth mentioning is, never ever lie to a potential investor. Why you should not Lie to a Potential Investor  Investors prefer to deal with realistic SMB owners – To get the funding, many entrepreneurs tend to lie and give an unrealistic projection. A shrewd investor would likely see throug Less