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Campaign 15 core brochure elements_english
1 pagine
Pubblicato da
Vanessa Gilbert
Grow Your Customers and
Your Average Order
With Your Brochure “Store Map”:
C15, 2012
The guide on what to say to walk your customers through the key product highlights of this brochure.
1 Front
Cover
2
SME
Secondary
Motivational...
[Di più]
Grow Your Customers and
Your Average Order
With Your Brochure “Store Map”:
C15, 2012
The guide on what to say to walk your customers through the key product highlights of this brochure.
1 Front
Cover
2
SME
Secondary
Motivational
Element
3 Center
Spread
4 Back
Lead
5 Back
Cover
Demo the product:
Show your customers how to wear multiple shades of chromes.
Pick two colors and apply the lighter shade on the inner corner of the eye.
From middle to outer corner, blend and extend the darker shade.
Reference more great ideas in the C15 What’s New.
Ask for the sale:
“Which colors would you like? We have 6 new shades.
”
Offer each customer a chance to purchase 3 at this great price.
Build an Order: Sell the whole face.
Consider your customer’s
past purchases and offer her the opportunity to stock up on these
great offers.
Use the summer sale to introduce new customers to
AVON.
“Do you have the shades for the summer? Eyeliner, lipstick
or lip gloss? We have the trendiest colors to transf
[Di meno]
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