Transactional Email Improves Email Marketing Results

Author: Kara Trivunovic Transactional Email Improves Email Marketing Results Transactional email can be more than a simple email that confirms a purchase or provides a status update. It can be a highly branded, personalized message that drives incremental... More

Author: Kara Trivunovic Transactional Email Improves Email Marketing Results Transactional email can be more than a simple email that confirms a purchase or provides a status update. It can be a highly branded, personalized message that drives incremental revenue with cross-selling and up-selling opportunities. How does a high-level transactional email solution improve email marketing results? Personalization. Customers don’t want emails that allow them to order irrelevant products. They want emails about the products they like, and they’re more likely to order when they can envision the products fitting into their life. Would You Like Fries with That? Cereal and milk, toothpaste and a toothbrush, a truck and a trailer hitch: when people buy one, they often buy the other. Transactional emails should leverage logic within your e-commerce system to include offers that complement a customer’s order. They should also follow up orders with timely promotions that complement those offe Less