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The Impact of Social Commerce on Ecommerce
2 pagine
Pubblicato da
Young David
The Impact of Social Commerce on Ecommerce
Venture specialist Dave Beisel first coined the term “social commerce” to refer to the integration of
e‐commerce with social networking.
According to PR executive and blogger Steve Rubel,...
[Di più]
The Impact of Social Commerce on Ecommerce
Venture specialist Dave Beisel first coined the term “social commerce” to refer to the integration of
e‐commerce with social networking.
According to PR executive and blogger Steve Rubel, “Social
commerce can take several forms, but in sum it means creating places where people can collaborate
online, get advice from trusted individuals, find goods and Ideation services and then purchase them.
It
shrinks the research and purchasing cycle by creating a single destination powered by the power of
many.
”
Wikipedia describes social commerce (also known as social shopping) as a subset of e‐commerce
solution in which the active participation of customers and their personal relationships are at the
forefront.
The main element of this new trend is customers’ involvement in the marketing of products
being sold, e.
g.
their recommendations and comments through blogs and shopping lists.
This
phenomenon enables customers to interact with one another i
[Di meno]
Tag
advertising,
commerce,
customers,
ecommerce,
impact,
marketing,
members,
mouth,
networking,
networks,
online,
product,
program,
sites,
social,
users,
word
