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From DRTV to VSEO – Direct Response Advertisers Missing an Opportunity to Search-Optimize their Infomercials
2 pagine
Pubblicato da
jagan
From DRTV to VSEO ? Direct Response Advertisers Missing an Opportunity to SearchOptimize their Infomercials
Direct response (DR) TV advertisers carry out considerable analysis of TV programs
and viewers to ensure that their product...
[Di più]
From DRTV to VSEO ? Direct Response Advertisers Missing an Opportunity to SearchOptimize their Infomercials
Direct response (DR) TV advertisers carry out considerable analysis of TV programs
and viewers to ensure that their product infomercial appear before an audience that
is most likely to buy.
However, advertisers have not analyzed the growing number of
customers searching for their products online and have not optimized their
infomercial through video SEO.
Los Angeles, CA, April 30, 2011 -- When a health-supplements company launched their
national direct-response (DR) television-advertising campaign in 2010, they were
happy with consumer response to their infomercial but surprised and unhappy by the
response of overseas ?knock off? companies.
Competitors offering an inferior
product seemed to appear out of thin air with Websites search-optimized for the
same keywords targeted by the health-supplements company.
Competitors even targeted
the product?s brand name, making it diffic
[Di meno]
Tag
advertisers,
brand,
competitors,
direct,
google,
infomercial,
infomercials,
online,
optimized,
product,
products,
report,
response,
results,
retailers,
search,
video
Penton Media, Inc., Penton Media, Inc.eNewsletter, Chief Direct Marketer, direct mail, direct marketing, direct response, social media, marketers, telemarketing, CRM, Marketin
Pub. il
Feb 11th 2011
Visto
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